Commercial Consultancy

Prime Trade Link offers commercial consultancy for Vietnam’s FMCG businesses with under 1,000 billion VND in annual turnover. We support SMEs in route-to-market strategy, channel setup, sales planning, and business reviews. From negotiating with brand owners to enhancing sales capability and supply chain efficiency, we deliver tailored solutions to boost market performance.

Prime Trade Link
Commercial Consultancy Services Brochure

Prime Trade Link – Your Strategic Commercial Partner for Vietnam’s FMCG Market (Ideal for businesses with annual turnover below 1,000 billion VND)

🔸 1. Business Model Enhancement
- Executive workshops with leadership teams to define growth goals.
- In-depth diagnostic: Supply Chain, Marketing, Trade, Sales.
- Deliverables: SWOT, growth roadmap, and market "white spaces."
- Structured deployment with assigned teams.
- Ongoing supervision and fine-tuning of strategies.

Sales Capability Building
- Setup of internal sales academy & capability framework.
- Team structuring and in-class training sessions.
- Leadership & CEO coaching for commercial performance.

🔸 2. Route to Market & Commercial Planning
- Design effective Route to Market (RTM) strategies.
- Trade & sales channel setup (modern trade, GT, online, etc.).
- Marketing and trade activation plans tailored for Vietnam.
- Monthly / Quarterly / Annual business planning cycles.
- Deployment tracking, reviews, and KPI-driven performance optimization.
- In-store activation and execution supervision.
- Facilitation of business meetings & strategic workshops.

🔸 3. Business Development & Sourcings
- Identify market expansion opportunities (new products, variants, SKUs).
- R&D collaboration for new product and brand development.
- OEM/ODM sourcing and distributor negotiation support.
- Contract drafting and commercial terms negotiation.
- Logistics support (excluding warehouse and delivery).
- Represent SMEs at trade fairs & international sourcing events.
*Overseas representation available (additional charges apply; pre-alignment required).*

🔸 4. E-Commerce & Social Commerce Setup
- Setup across 3 major e-retailers: Lazada, Shopee, Tiki.
- Social commerce enablement: TikTok, Facebook, Instagram.
- Strategic planning for campaigns, deals, and communications.
- Trade promotion calendar & ROI tracking.
- KOL/KOC booking & affiliate sales support (media & rental excluded).
- End-to-end logistics solution proposals.

📍 Vietnam-Based Hub – Global Standards Execution

With deep local expertise and global business know-how, Prime Trade Link helps SMEs scale with confidence — both within Vietnam and across Asia-Pacific markets.

📩 Contact us today to explore how we can accelerate your growth.